I know, I know, good sales copy on a website, this is un-heard of. People don’t read on the Internet, they are simply looking for the next bug-eyed groundhog – right?
This is a common misconception, the fact is that people are looking for whatever it is you are offering. They want to find you quickly, be assured that you do what you say and that you do it well. The difference is that people “read” very differently when they are at a computer or mobile device. You typically have a matter of seconds to get your message across rather than the slightly longer attention span you get if your customer is reading a brochure. All the more reason to invest time in crafting your message into a concise 4 points that you need to get Mr. Customer to understand before clicking on the next search result.
These are the 4 principals that Michael Masterson supports for any sales copy, but they become especially important for standing out among the crowd of competitors online.
There is very little point in driving traffic to a website with poor design or message, and there is no point in having a terrific website design if no one finds it.
Design | Marketing | SEO – VisionFriendly.com