Day to Day Design Solutions

Well, it’s been a while since we’ve posted any content to the Blog, and this is due to a very good problem to have:  we are bursting-at-the-seams busy.  So much that we have added two more designers to our team.  We must be doing something right to be expanding in an economy that is this flat. But, the new hires do add even more interruptions to the normally scheduled chaos.  So how do we cope? Depending on skill level, we assign the easier content updates to them to get them more versed in our working style.  And then when I run out of work that is appropriate, I will have them investigate/critique websites and write up a quick analysis of what is lacking in both areas of design and in the way the site is marketed.  This method of homework is valuable to designers that are moving into the web world to help ensure that they not only design in our style of sites, but also that they think about the message behind the site in a similar manner. 

Designing is half about the thinking that goes into the design. If your designer is not thinking about how the audience is going to interpret the message then in some respects they are not really designing, they are just layout artists.   Both can be useful, but for our design managers to be able to see the light of day we need our design staff to be self sufficient with this side of the job as well. More to come…