FAQ What is Sponsored Search? What determines the site's search engine position? How much do pay per clicks cost? What search engines will my listings appear on? View a Sample COTN Report Client Testimonials "VisionFriendly.com makes search   engine advertising a snap, with a knowledgable support staff and affordable pricing, I'd never go anywhere else." Lisa Crimaldi, Rig Source, Inc.   "The quantity of leads hits on our site skyrocketed after using COTN Gold, and the percentage of sale converstions was also very impressive. Bob Raymond Jr. RayVac, Inc.

What is Sponsored Search Engine Placement?

Sponsored search engine placement enables advertisers to compete for search engine results in an auction style environment. The highest bidder for each specific term will receive the highest listing on the search results page of participating search engines. Advertisers will pay the fee associated with each term only when a targeted lead actually clicks on the link to their Web site.

What determines the position I will be in on the search results page?

The amount bid on each specific term will determine the placement of your listing. The amount required to attain results is determined by your competition. You can choose if you desire the top position or to appear lower in the search engine results. Competitor's changing bids will alter where your results appear.

For example, let's assume you are a realtor in Houston, Texas. If one of your terms is "Houston Realtor" and a competitor is currently bidding $0.32 for that term, you would have to bid $0.33 to have your Web site listing rank above that competitor. This means that you are willing to pay $0.33 for each user that searches for this term, reads your title and description, and then clicks on your listing to visit your Web site. The minimum bid required for any search term is ten cents. Bids can be changed in real-time by one-cent increments, allowing competitors to rank above you by raising their bid above yours and vice-versa. This rapidly changing environment requires constant attention in order to maintain desired search placement. VisionFriendly.com's professional management will ensure that you remain in the desired position to achieve your goals and remain within your budget.

How much do I pay if someone clicks on the link to my Web site?

You will pay the fee associated with the specific term searched for and clicked on. This fee will vary for each specific term and requires a minimum bid of $0.10. You can set a maximum bid that you are willing to pay for qualified leads or establish different bids for individual terms. Some terms may only require $0.10 to achieve the highest search results while other terms cost much more. VisionFriendly.com enables you to customize your bidding strategy to attain the most cost efficient leads.

What search engines will my listings appear on?

Where your listings appear depends on the level of service desired. Yahoo! Search Marketing's partners include Yahoo!, MSN, AltaVista, Excite, iWon, CNET, InfoSpace, NetZero, NBCi and thousands of smaller partners. Google AdWords' partners include Google, AOL, Lycos, Netscape, AskJeeves and EarthLink. To maximize exposure, we recommend taking advantage of both Overture and Google's extensive networks.