Are You Leaving Leads On The Table?
To stay ahead of their competition, companies find themselves needing to implement new ways to capture the attention of their customers online. Not using tactical options can cause companies to turn customers off and walk away from potential leads and revenue.
What is the Best Way to Improve Leads?
Make it easy for customers to contact you. Because online shoppers tend to take the path of least resistance (searching for the best option, in the shortest amount of time), it’s important for companies to offer convenient ways for customers to communicate with them.
Here are 3 examples of how customers can conveniently communicate with businesses online.
Live Chat Box
One website design element that has become popular with companies is the Live Website Chat allowing customers to chat with you right on the website. In the past, customers would contact you by phone with questions.
More and more customers are looking for chat features on websites, but how does it work. We know you don’t have all day to sit at your desk!
Social Media Messaging
Social Media platforms are not only locations to receive information about a brand, but also places where consumers are able to contact and communicate with them. Every social media network like Facebook, Instagram, LinkedIn, and Twitter have the capability for customers to use messaging systems (like chat boxes) to send and receive correspondences.
One of the most widely used services is Facebook Messenger, now downloadable as its own mobile app.
Clickable Phone Numbers and Email Addresses
A simple change you can make today to help your customers is making the business phone numbers and email addresses on your company website clickable. By removing the number of steps a customer needs to take to contact you, it becomes much more likely to happen.
There you have it… a few good (and convenient) options to improve your communications with customers. For help with this, or other ways to help your website perform better, call 630.553.0000 or click here to get a free consultation.
