You work hard to grow your business. You know you need to stand out and be different, or there’s no reason for your audience to choose you over your competition. Your online presence requires strategy in order to reach people with your message. Otherwise, you’re just the same as everybody else. You won’t win new customers by being just the same as the other websites your customers have viewed. We've got you covered with some key digital marketing strategies to grow your business.
Online marketing involves a wide-ranging approach to attracting new leads, sales, or conversions. It’s an essential tool for business growth in today’s environment. Some of the best tools include:
These tools require strategy to be successful. They are vehicles for you to get your message out to your audience, and they need to be in tune with your website and your brand. Below are five digital marketing strategies that when employed right, can help you stand out from the competition, get more sales, and find digital marketing success.
5 Digital Marketing Strategies to Implement
Content Marketing
Content marketing is essentially providing value to your audience through all forms of content that you publish. This can include blogs, infographics, emails, ebooks, case studies, white papers, or anything other information.
With content marketing, you’re establishing your business as a trusted authority. The idea is that when the customer is ready to buy, you are the ideal choice because you’ve proven yourself as an industry expert. They can trust you.
Conversion Rate Optimization
If you’re looking to get more leads, conversions, or sales, optimizing your website for conversions is important. Conversion rate optimization (CRO) involves evaluating and testing various elements of the page to see what converts better. This could mean evaluating the color of your CTA buttons, the number of entries on your forms, headline variations, or anything else you can think of.
A/B Testing
While CRO is the repeatable process of evaluating your web assets, A/B testing is the tool or method that you can use to measure your results. A/B testing essentially involves showing segments of your audience two versions of the item you want to test and using analytics to evaluate the better-performing version.
Remarketing/Retargeting
People may shop without buying for any number of reasons. Maybe somebody came to the door. Maybe they had 25 open tabs. Maybe they were distracted by their toddler children running around the house wearing their underwear as a hat. Anyway, we digress…
Remarketing or retargeting is the process of showing display ads to the customers who visited your website but didn’t convert. It can help you to reinforce your message and encourage people to return and purchase.
Mobile Optimization
The majority of web users are accessing the internet through mobile devices. It doesn’t matter what your industry is, they’re evaluating your marketing materials through their phones and tablets. Make sure that your website and your emails are optimized for smaller screens. With a responsive design, your website readjusts to fit on screens of all sizes. This ensures a better experience for your audience.
Digital Marketing Done Right
If your business isn’t putting your best foot forward online, we need to talk. You don’t want to do the same things that everyone else is doing in the same ways, to fit in. You need to stand out. The strategies above can help you distinguish yourself and provide a better online experience for your customers. VisionFriendly.com has been helping our clients grow online for 25 years, and we can help you, too. Call us today at (630) 553-0000 to find out more about how we can help!
