Data-driven marketing decisions allow businesses to thrive in a competitive environment and create growth opportunities. As companies uncover vast amounts of consumer data, they gain new insights into behaviors and preferences that can drive sales. With Google Analytics and the right data-driven approach, businesses can increase their online sales levels while improving customer satisfaction. Let’s
More AI writing tools are on the market every day, and they are producing increasingly readable content. This new wave of content platforms began with the recent release of ChatGPT by Open AI. While AI-generated content is becoming more powerful, it is not meant to be the final publishable draft. Some of the most recent
Google Analytics is the industry standard for businesses and website owners to track their website data to better improve their digital marketing. It helps them to make data-driven decisions that improve website performance and shed light on user behavior. To keep up with modern technological advancements, Google moved from Universal Analytics to Google Analytics 4
When it comes to how to do keyword research, it’s just a matter of knowing how to collect the right data from the right tools. It involves analyzing the words or phrases your audience enters into search engines to find your business. This often overlooked step to producing content is a critical way to create
If you’re looking to get the most out of your email marketing, it will take more than a few one-off messages to your list. Developing a successful campaign requires careful consideration and the use of some email marketing best practices. Forgetting any one of these can muddle your message, negatively impact your analytics, or wreak
Google Analytics 4 (GA4) is replacing Universal Analytics (UA) as the latest web analytics platform for monitoring your audience’s journey through your digital properties. It offers users a fresh look at their analytics in a user-friendly way, with increasingly useful data. GA4 works by tracking users across your websites and applications so that you can
If you’ve made the decision to hire an SEO agency, you already likely have a good idea of what that increased visibility can help you accomplish. The benefits from this type of service are likely already known. But you’ll need to know how the process works, and what to expect from your agency. Every business’s
No one wants to use guesswork to accomplish important business objectives. The idea of closing your eyes and running your finger across a list to determine your next course of action sounds unnecessarily risky if not downright unsustainable. Google Analytics saves us from having to market our businesses this way. But change is coming on
Your website is your most prominent marketing tool and your logo is a visual interpretation of your brand. It makes sense that your website is one of the most prominent places you’ll need to place your logo. But if you’re looking to have a website logo designed, there are some considerations you’ll want to keep
Great website design should engage the visitor so that they can efficiently access the information they’re looking for. When this is done properly it can increase conversions, and build trust amongst your customer base. A lot of factors go into creating a positive user experience while on your site. Concentrating on the aspects of great
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