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Author: Visionfriendly.com

About the Author:

Visionfriendly.com

Visionfriendly.com

VisionFriendly.com is a Chicago digital marketing agency with over 25 years of experience helping clients nationwide. We have an in-house team of marketers and creatives ready to improve your business’s marketing operations.

Posts By This Author:

Creating the Ideal Brand Marketing Strategy

When you think about branding, marketing, and brand marketing, it’s easy to get confused. All those terms sound somewhat similar or downright interchangeable. We can clarify what each of these terms means, and what’s involved in creating the ideal brand marketing strategy for your business. First, let’s clarify the overlap between these terms, so that

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Do I need SSL On My Website?

Above all else, your audience needs to feel safe entering their payment information or any other sensitive data into your website. SSL certificates become a visual symbol for that safety. While the technology itself gets quite complex, the purpose is simple: to protect the end user and their personal data. SSL stands for secure sockets

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Why Buying Email Lists is Never a Good Idea

Whether you’re just establishing your business, or looking to recharge your marketing, you may be tempted to try buying email lists. Let’s just be direct and say it: this is a colossally bad idea for several reasons. There is zero upside. It’s a short-sighted strategy that can become costly in the end. We all want

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What to Expect When You Hire an SEO Agency

If you’ve made the decision to hire an SEO agency, you already likely have a good idea of what that increased visibility can help you accomplish. The benefits from this type of service are likely already known. But you’ll need to know how the process works, and what to expect from your agency. Every business’s

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What Businesses Should Expect in the Web Design Process

As businesses look to build a new website or undergo a redesign, they may not yet be accustomed to the process and everything it entails. VisionFriendly.com has been in the website business since 1998. In that time we’ve learned how to make the website design process as efficient as possible so our clients can more

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5 Considerations for Building Your Brand

Welcome to marketing short attention span theater. Your audience arrives at your website. Maybe they found you through search, or a social link. They’re going to spend about five seconds determining if you are the right company to buy from. How do you win at that game? The short answer is by building your brand.

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10 Ways Small Businesses Can Improve Social Media Presence

Not long after the advent of social media, came the first social media ninja. Then came the self-professed gurus or rock stars. Then came the whole idea of “going viral’ and people became fixated on seeing a traffic miracle with every post. Here’s the rub: Everybody wants to be famous and no one wants to

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What should your ecommerce site include?

What Good Ecommerce Website Design Should Include

Good ecommerce website design can help you improve the customer experience by streamlining online shopping. When you sell your products online, it’s all about standing out from the competition and improving usability for your customers. You’ll want to make it as easy, convenient, and safe as possible to buy. With that in mind, below are

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Why It’s Important to Differentiate Your Website

  Having a website certainly opens your business up to a wider audience. As long as you are not geographically restricted in what you offer, you can more easily sell products and services nationally or internationally. Even in this potential upside it’s still important to differentiate your website to avoid getting lost in the crowd.

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Buying Instagram Likes and Followers: Why You Should Never Do It

We here at VisionFriendly.com like to think we’re pretty good judges of character. We don’t think you would pay a stranger to go out for dinner with you and pretend to be your friend. You’re better than that. At least we’re about 80 percent sure. If it sounds a little awkward to do it in

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