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Sending emails to customers and prospects for customer communication and cross-promoting has proven to be one of the most effective methods of marketing. According to a study done by Mckinsey & Company, Email Marketing is up to 40 times more effective than social media. The same study showed that the purchasing rate is 3 times faster, too.

Let’s talk about your website design. When you look at your company website, you might say that it looks fine, right? It has everything it needs to show and communicate… right? But, is it really doing what it’s supposed to be doing?

Having an online store is great! You can reach audiences that otherwise would be difficult, or impossible, to reach. The internet has given us the tools and power to communicate faster and much more efficiently than ever before. But that ease of access can be a double-edged sword. Your customers and prospects can view your products at any time, so they information has to be accurate.

*** CRITICAL UPDATE *** So…they started early.  We have learned that the Google Page Experience algorithm update has begun to rollout, and websites and rankings are beginning to see impact.  The rollout is happening intermittently, and will be complete by May of this year.  The speed of your website matters now more than ever.  To have our team review your website performance, give us a call at 630.553.0000.

While 2020 was a doozy for most businesses in general GLOBALLY… 2021 is going to prove to be just as much a Pandora’s box when it comes to search engine changes that Google is rolling out. Being proactive and flexible is the only way to have a chance in 2021 and beyond. Something everyone quickly had to learn in 2020. We just have to apply it to our websites too.

Are You Leaving Leads On The Table?  To stay ahead of their competition, companies find themselves needing to implement new ways to capture the attention of their customers online. Not using tactical options can cause companies to turn customers off and walk away from potential leads and revenue.

Get ready to drive better results this Holiday season! This Holiday Season is likely to be much different than years past.  Online activity has grown even more popular since the COVID-19 pandemic, and people are buying more and more products online. That can be really good news, if you are prepared to capture that opportunity. 

After 20 years in the website design business, we’ve seen it all. By the looks of some website designs that we’ve come across, we can almost determine the designer’s skill level and the approximate length of time the company has been in business. By reviewing some business websites, it’s easy to place them in a predefined website design phase. At VisionFriendly.com, we call these ‘The Four Stages of a Company Website’.

Are you not seeing the benefit of your social media marketing efforts? Are you posting content with an overall guiding strategy, or are you simply “Checking the Box” and getting your name out there? In some cases, when clients come to us for social media management help, we quickly find out why and how they got to a point of desperation.