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Having an online store is great! You can reach audiences that otherwise would be difficult, or impossible, to reach. The internet has given us the tools and power to communicate faster and much more efficiently than ever before. But that ease of access can be a double-edged sword. Your customers and prospects can view your products at any time, so they information has to be accurate.

*** CRITICAL UPDATE *** So…they started early.  We have learned that the Google Page Experience algorithm update has begun to rollout, and websites and rankings are beginning to see impact.  The rollout is happening intermittently, and will be complete by May of this year.  The speed of your website matters now more than ever.  To have our team review your website performance, give us a call at 630.553.0000.

While 2020 was a doozy for most businesses in general GLOBALLY… 2021 is going to prove to be just as much a Pandora’s box when it comes to search engine changes that Google is rolling out. Being proactive and flexible is the only way to have a chance in 2021 and beyond. Something everyone quickly had to learn in 2020. We just have to apply it to our websites too.

Are You Leaving Leads On The Table?  To stay ahead of their competition, companies find themselves needing to implement new ways to capture the attention of their customers online. Not using tactical options can cause companies to turn customers off and walk away from potential leads and revenue.

Get ready to drive better results this Holiday season! This Holiday Season is likely to be much different than years past.  Online activity has grown even more popular since the COVID-19 pandemic, and people are buying more and more products online. That can be really good news, if you are prepared to capture that opportunity. 

After 20 years in the website design business, we’ve seen it all. By the looks of some website designs that we’ve come across, we can almost determine the designer’s skill level and the approximate length of time the company has been in business. By reviewing some business websites, it’s easy to place them in a predefined website design phase. At VisionFriendly.com, we call these ‘The Four Stages of a Company Website’.

Are you not seeing the benefit of your social media marketing efforts? Are you posting content with an overall guiding strategy, or are you simply “Checking the Box” and getting your name out there? In some cases, when clients come to us for social media management help, we quickly find out why and how they got to a point of desperation.

So, you got a customer to your website.  They either found you on Google, clicked on one of your social media ads or email newsletters, but you’ve got them.  They are learning about your products and services.  But, are they making purchases?  You may now be asking, ‘Why aren’t more people buying?’ or, ‘Why haven’t I seen a lead in weeks?’

Digital Marketing is a powerful way to generate new leads and maintain contact with your best customers.  With the myriad of options, we are often asked to create comprehensive strategies for clients to take advantage of these tools.