Tony Feitlich

Tony Feitlich

Information Architect

Tony spent the first 20 years of his career gaining business insights by working in the banking industry. He worked closely with customers, exploring their business in depth, revealing their underlying concerns and providing solutions. Tony gained experience managing banks throughout the Chicagoland area for industry leaders including Chase and PNC, and was consistently a leader in growing overall profitability and customer satisfaction. His experience doing business in Chicago has taught Tony to build customer loyalty through caring for customers and their needs.

In 2015, Tony decided to combine his passion for helping customers and his understanding of numbers and data. He received his degree in Business Intelligence and Analytics in December of 2017, completing additional certificate work with Google Analytics to bring his education and experience full circle.

At, Tony works with customers to unify their marketing message across channels and uses objective data and business experience to measure the success of that message.

Posts by Tony:

How to Optimize Your Website to Generate More Leads

Posted on: 24 Sep 2020

So, you got a customer to your website.  They either found you on Google, clicked on one of your social media ads or email newsletters, but you’ve got them.  They are learning about your products and services.  But, are they making purchases?  You may now be asking, ‘Why aren’t more people buying?’ or, ‘Why haven’t […]

What are your customers looking for?

Posted on: 27 Aug 2020

More directly, what are they searching for?  Google Search Console lets customers know which search terms visitors are using to arrive on their website. By using the Queries report, found under the ‘Performance’ section of Search Console, companies are able to gain valuable insights into their customer’s needs and their website’s performance. Having access to this valuable information can be a […]

For Greater Results: Is Your Website Helping You Sell?

Posted on: 23 Aug 2019

This article will help you see how many sales leads your website is giving you. Setting up well defined goals in Google Analytics is a step that most customers forget, but the one that can make all of the difference.