Search Engine Marketing
Search Engine Marketing is used to leverage the power of search engines to reach potential customers at the right time and place. Paid advertising is essentially what search engine marketing is. Through the use of adwords, your site will see more traffic and in return, higher sales.
Our marketing department at VisionFriendly.com could help guide you on search engine marketing and all of its benefits. Call us today at 630-553-0000 or fill out the form on this page and we will contact you soon.
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Effectiveness of Search Engine Marketing
Search Engine Marketing or SEM can consist of different components. There’s search engine optimization, local search and pay per click advertising, also known as PPC. The search engine optimization uses a system to help search engines find and rank your website. With the right SEM, your website could rank high on the list.
Local searches are useful to cater to exactly that, your local audience. If someone googles, “Pizza places”, they don’t want one that is in the next state over. They are searching for local places to give their business to.
Pay per click ads are simply ads that show up in a search engine but that you only pay for when someone clicks on the ad. These are great for those who have a budget they want to abide by. You set the budget and your ad will appear in the search engine based on that budget. The higher the budget, the higher it will show up in the results.