Secure Sockets Layer
Secure Sockets Layer (SSL) is a computer protocol that helps secure communications over computer networks. An SSL certificate is a digital document that ensures the content provided is from the correct (verified) sender.
An SSL Certificate carries an annual cost with discounts for multi-year purchases. If your website is being updated to have an SSL, you should expect a one time cost to update the site elements like file references and off-site inclusion scripting to make everything compliant and secure.
If you are getting a brand-new site built, definitely request everything be built for SSL compliance to save yourself a bit of cost later whether you get the SSL initially or not.
Get an SEO Rankings Boost with a Secure Website
The latest algorithm change to come from Google in 2017 is a safer internet campaign. Security is more and more important for consumer and professional commerce online. So Google, along with all the major internet browsers have been testing and are going to institute warnings and incentives to get your website secure using SSLs.
An SSL is an electronic security certificate declaring that information gathered and transmitted by your website follows the encryption standards to keep the data safe from unwanted viewers.
The SEO Benefit for Having an SSL Now
SEO experts have seen a marked improvement of up to 5% in some cases simply by adding an SSL across a website.
The consensus is that search engines have been doing one of two things regarding sites with and without SSLs. One idea is a percentage of boost upwards in rank for being compliant with SSL standards. The other is an undocumented penalty downward in ranking for lacking an SSL. Sources say it's probably the former. So the conclusion must be SSLs were not required before, so there is no logic to penalize for not having one now.
Before consumers make online purchases, they want to be sure that the site they are visiting is authentic and can be trusted. They also want to know that prying eyes cannot view their personal and credit card information. SSL Certificates provide this peace of mind. Thus, Credit Card information or personal contact information is the first thing being required by the browsers to be protected by an SSL.
Thawte SSL Certificates
VisionFriendly.com has partnered with Thawte to get you a better price for your security certificate. Thawte is a global leader in the industry of digital certificate products. Thawte is the only Certificate Authority (CA) that has representatives across the globe.
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