Growth is understandably a common goal for most businesses. As a digital marketing agency, most of our clients share this desire. The challenge is to know which online tools are available and use them in the right circumstances.
Think about it in terms of bringing your car to the auto mechanic. When your car isn’t working as it should, the mechanic will pop the hood and run an advanced diagnostics test to determine the source of trouble. He’ll then tell you precisely what needs to be done to get everything working correctly and fix the problem.
The process is similar to digital marketing. The tools and solutions needed to complete the job vary depending on the needs of the business. Below are some of the most common tools to grow your company online. When you need a new transmission to get your car running correctly, replacing the timing belt will not do. The same is true with your digital marketing. You’ll need to find the right tool for the right job.
Some Common Online Growth Solutions
Website Design
A website design that is both beautiful and functional is the foundation for any strong digital marketing campaign. It’s the engine that makes things move forward. The right website
can help you to attract an audience and make it easier for them to purchase from you. A beautiful and elegant design will help your site stand out as your audience performs their consumer-related research.
The right website design can help you grow your online presence and strengthen your brand identity. Having a well-designed website can result in more customers and improve your profits.
Website Development
When your customers come to your website, they need to be able to take action. You want them to be able to quickly order, purchase, sign up, provide feedback, or fill out online forms. They need to be able to take action, and trust that they are operating in an environment where their data is safe and protected.
All of this requires website development. Website development is essentially the code that keeps your website operational and functional. It allows your customers to take the action you want them to take. Great website development allows for a highly functional website that can grow your business online. If your business doesn’t already have this in place, your digital marketing efforts likely need to start here.
Search Engine Optimization (SEO)
SEO is an ongoing process that occurs over time and can help you to gain visibility on the front page of Google and other search engines for valuable search terms. It involves technical, on-site changes and providing valuable content that the search engines and your audience love.
Following best practices for SEO is a great way to see results, but it requires consistently publishing valuable content over time.
Pay-Per-Click (PPC)
While it can take time to fine-tune a PPC ad campaign, it’s generally a faster way to realize leads than SEO. Essentially, you are bidding for a spot on the top of the search engine page and then paying when your audience clicks on your ad. PPC can be an efficient and profitable investment for accelerated digital marketing growth.
PPC is more than just the search ads, however. It can serve as a method to retarget customers that may have been to your website and, for an unknown reason, bounced without buying anything. You could target people with ads who started filling an online shopping cart and abandoned it. Showing ads to these demographics can help draw them back in.
Email Marketing
You could use email marketing in various ways to grow your business. It helps you to communicate with existing customers and people who have expressed an interest in learning more about your business. Both of these audiences are crucial when looking for additional conversions and sales.
If you segment your list, you can send targeted messages to people in a similar position in the customer journey. With email marketing, you can create multiple touchpoints to keep customers engaged until they purchase.
Email is another way to retarget customers who haven’t purchased from you for a while or dropped off somewhere in the buyer’s journey. You can regularly communicate with your audience and stay top of mind this way.
Content
Content is another critical digital marketing tool for growing your business. It’s crucial for SEO and forging more meaningful relationships with your audience. Some critical forms of digital content that can help you grow your business include:
- Blogs
- Newsletters
- Press releases
- Landing pages
When you implement a strong content strategy into your digital marketing, you’ll be staying top of mind with your audience, and you’ll be able to establish a stronger relationship with your customer base.
Social Media Ads
Maintaining a presence on the platforms where your audience resides is essential. That means being active on social media platforms such as Facebook, Twitter, LinkedIn, or others. It’s also important to factor in that these platforms make it difficult for businesses to reach their audiences organically. That’s where social media advertisements come into play.
Consistent ad campaigns targeted at your audience on these platforms can help you grow your business. These ads should be placed on the platforms where your audience spends their time and should be highly targeted to reach them.
Knowing How to Use Your Digital Marketing Tool Box
Understanding the digital marketing tools that can grow your business is hugely important, but knowing how and when to use them is also critical. Each business may have a unique situation that requires an individual custom solution. If you’re looking to grow your business online, hiring an experienced marketing agency ensures you’ll get the most out of the available tools. If you’d like to learn more about how VisionFriendly.com can help you, contact us today!
