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How to Use Content Marketing to Grow Your Business

Content marketing is essentially producing, publishing, and distributing content that will help you strengthen relationships, sell more, and grow your business. Once you have your target market identified and a content plan in place, it helps to experiment and determine what types of content best resonate with your audience.

It’s a more cost-effective way to communicate with your audience than television, print ads, or any other form of traditional advertising. Content marketing can help you improve your search engine optimization, increase conversions on your website, and improve relationships with your audience. Below are some of the different types of content marketing, and how they can help you.


Strategic blogging allows you to link to important pages on your website and generate additional traffic. It keeps people engaged and learning during the purchasing cycle, especially when your posts answer common customer questions. Well-written content establishes your business as an industry expert and invokes trust, increasing the likelihood of a purchase.

Blogging can also increase the number of pages on your website that rank for selected keywords. It allows you to optimize for keywords that would be more difficult to rank within your main pages. All of this means that you are casting a wider net online and opening yourself up to a larger audience, more traffic, and ultimately more opportunities as a business.


The web is an increasingly visual place. Infographics allow you to share important information in a visual medium. This can be a great way to communicate key talking points with busy readers quickly. Using charts or colorfully designed bulleted lists would be examples of infographics. You can use them to distill complex topics and get critical information to your audience in a quick and easily digestible manner.

Email Marketing

Email marketing offers you an excellent method for staying in regular communication with your audience. It allows you to segment your audience into lists to send more personalized and appropriate messages to each group. For example, you can target messages to the people who haven’t bought yet, or the people who purchase select products. Email marketing can be a great way to get the word out as you publish more relevant articles, have sales, or do anything else you want to promote.

Mobile Applications

Having your own mobile app can be a great way to attract people into the sales funnel. It’s another medium that can help your audience to develop a positive relationship with your brand. You can find a way to use the application to provide meaningful content to your audience that will further provide value.

Lead Magnets

People can be understandably reluctant to give up their email addresses. They want to keep that email inbox under control. One way to get around this reluctance is to provide them with something of value in exchange for the email address. Some common lead magnet content would include:

  • Ebooks
  • Checklists
  • White papers
  • Courses

Social Media Posts

Social media allows you to have a conversation and bring people into your audience that you may otherwise have never been aware of. It allows you to better establish your brand and simplifies the process of informal market research. Platforms like Facebook, Twitter, and LinkedIn are ideal, but it helps to understand where your customers spend their time online. It increases your potential reach and ability to generate revenue.


Webinars are a great way to share value with your audience. It’s a great way to convey some of that industry knowledge and empower people to act.

Use Content Marketing to Grow Your Business

Content should be a significant part of any marketing strategy. High-quality content can help you stand out from the competition. It helps you strengthen relationships, sell more, and grow your business. If content isn’t factoring into your marketing strategy, now is the time to change that. Call VisionFriendly.com today at (630) 553-000 to learn more about how we can help!

About the Author:



VisionFriendly.com is a Chicago digital marketing agency with over 25 years of experience helping clients nationwide. We have an in-house team of marketers and creatives ready to improve your business’s marketing operations.

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