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10 Ways Small Businesses Can Improve Social Media Presence

Not long after the advent of social media, came the first social media ninja. Then came the self-professed gurus or rock stars. Then came the whole idea of “going viral’ and people became fixated on seeing a traffic miracle with every post. Here’s the rub: Everybody wants to be famous and no one wants to tie their shoes or take out the trash. If you want to improve social media presence there’s work that needs to be done. That doesn’t mean it has to be a pure time suck, and it doesn’t mean the whole world is going to visit your post. All that said, there are simple things you can do to set yourself up for more social media success.

Use These Strategies to Improve Social Media Presence


Make Sure Your Accounts are Fully Filled Out

When you’re looking to improve social media presence it’s important people know who you are, and that you can be easily found. A full bio section complete with relevant keywords and hashtags can help you accomplish this. (Resist the urge to stuff keywords, however. It needs to feel authentic, and stuffing could block you from that visibility you’re seeking.)

Be a Little More Human

If you’re looking to generate more visibility, one of the best things you can do for your company is to show a little personality. This means not just using corporate-speak every time you address your audience. It means letting your guard down once in a while and showing a personal side to your business. It means responding and interacting and just showing a little compassion from time to time. This is an under-appreciated way to improve social media presence. 

Let Your Brand Voice Shine Through

A brand voice is the distinct personality the business uses while talking to customers. It can appear in online or print marketing materials, sales collateral, and in any other places where you’re speaking to your audience. Brand voice can be a way to stand out with some authenticity, and not sound like all the other companies that do the same thing you do. Using a distinct brand voice makes your business sound more likable and genuine.

Add Value Versus a Straight Sell

People gravitate to social media for their own personal reasons, but they generally don’t like to be sold to on the platforms. Content that provides genuine value and helps the audience will always go over better than a sales pitch.

Foster Relationships With Connections

It will be better for your bottom line to have 200 followers that regularly engage with your content, share your posts, and buy from you than 20,000 followers that almost never interact with anything you publish. Don’t be afraid to engage with followers on a one-on-one basis. If someone comments or messages you, respond. Building your brand one interaction and one customer at a time can be a great reward.

Remind the World of Your Presence

Don’t let your social media platforms exist in a bubble. Your current customer base may be a valuable asset when it comes to growing your social media presence and jump starting conversations. Website footers and email signatures offer excellent real estate for placing social media links. You can also actively encourage people to follow you on these platforms when the opportunities arise.

Don’t Be Afraid to Get Visual

 Platforms like YouTube, Facebook, TikTok, and Instagram are a testament to people’s interest in visual content. The good news is you don’t need to be a professional photographer or videographer to make this work for you. A smartphone and some behind-the-scenes photos or videos of people, products, or anything about your business that will captivate their interest will do the trick.

Use an Editorial Calendar

An editorial calendar is your company’s blueprint for producing quality content on a consistent basis. Between multiple social channels, blogs, emails, and any other type of content that you might be producing, an editorial calendar gives your business a fighting chance at keeping your messaging consistent. It can also help you maintain the discipline to stay on the right path for better customer engagement.

Stay Active Stay Known

If you’re serious about improving your social media presence, fresh content is an absolute must. Potential customers can lose interest, the longer you go between posts. This doesn’t have to be a daily time suck. Scheduling and automation can help you organize your time and avoid and put these tasks on your schedule. It also helps to pick a small number of networks and focus your attention there.

You Need to Measure It To Improve It

Analytics tools can help you to measure the performance of your social media channels. Some of the platforms have built in analytics tools, and there are third-party choices that can also be beneficial. Google Analytics can help tell you how much of your traffic is coming from social media sources as well. 

Hire VisionFriendly.com to Manage I Your Social Media

Having a strong social media presence is critical for growing your customer base. It takes a strong commitment and discipline to put the necessary work into these platforms. If you want to improve social media presence but simply don’t have the internal resources to get it right, contact us today to find out more about how we can help!

About the Author:

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VisionFriendly.com is a Chicago digital marketing agency with over 25 years of experience helping clients nationwide. We have an in-house team of marketers and creatives ready to improve your business’s marketing operations.

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