What makes 'SMM' so valuable?
One of the fringe benefits of Social Medial Marketing (SMM) besides building relationships, is establishing rapport with prospects before they even meet with you in person!
When I read other peoples blogs, I feel like I’m getting close and personal before I ever make eye contact. Naturally, I begin to relate to them as they move from “stranger” to someone I am familiar with.
For a businesses that primarily rely on building successful relationships and relationship selling, this is critical; even more so in an environment where buyers are often times intimidated and guarded.
I don’t know about you, but I still hear horror stories about online and even store shopping experiences. Social media networking is giant step in dispelling this connotation and getting potential customers warmed up before they even talk to you. SMM as an unobtrusive tool, is today's latest method to accomplish this. Providing a major step in moving us far away from the obnoxious “BUY! BUY! BUY!” commercials that screams at the consumer.