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Tag: Email Marketing

Why is Email Marketing to Customers so effective?

Why is Email Marketing to Customers so Effective?

Sending emails to customers and prospects for customer communication and cross-promoting has proven to be one of the most effective methods of marketing. According to a study done by Mckinsey & Company, Email Marketing is up to 40 times more effective than social media. The same study showed that the purchasing rate is 3 times faster, too.

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