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Tag: marketing

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3 Ways to Make Customer Communication Easier

Are You Leaving Leads On The Table? 

To stay ahead of their competition, companies find themselves needing to implement new ways to capture the attention of their customers online. Not using tactical options can cause companies to turn customers off and walk away from potential leads and revenue.

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How to Optimize Your Website to Generate More Leads

So, you got a customer to your website.  They either found you on Google, clicked on one of your social media ads or email newsletters, but you’ve got them.  They are learning about your products and services.  But, are they making purchases? 

You may now be asking, ‘Why aren’t more people buying?’ or, ‘Why haven’t I seen a lead in weeks?’

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3 Signs That Say You Have Outgrown Your Website Design

We all know that every business should have a website… because we all know that when consumers have an interest in a specific product or service, they’ll most likely jump over to the good ole’ “Interwebs” to search for it… right? So, businesses need to be ready to give those consumers (those potential customers) what they’re searching for on their websites, right? I mean, at least enough info that tells them they’re on the right path to getting what they’re searching for… right?

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How to Leverage Social Media for Brand Exposure

Are you using Social Media as a way to strategically broadcast and expand your brand?

Many of your competitors are posting on Social Media just because they think they are supposed to. Applying meaningful strategies to your social media pages will help you gain an upper hand.

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Re-Post: Understanding & Using Color in Branding

The Role of Color in Web Design
Not surprisingly, the psychological effects of color play a big role in web design, and the color scheme you choose can also have an effect on the hosting plan you choose. After all, a user’s first impression of a website is almost always a visual one. And, whether fair or not, a user will often judge a site not by the content of its characters but by the colors of its screens. Therefore, with a gazillion and one other websites that a visitor could be viewing instead, getting the color scheme right – and keeping that viewer’s interest – is crucial.

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Day to Day Design Solutions

Day to Day Design Solutions Well, it’s been a while since we’ve posted any content to the Blog, and this is due to a very good problem to have:  we are bursting-at-the-seams busy.  So much that we have added two more designers to our team.  We must be doing something right to be expanding in

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Focused above the ‘Fold’

Most website users today -no scratch that, everyone is moving to fast to take the time to casually stroll through your website. Not at least until you’ve convinced them that it’s worth their while. This means that in the top 768 pixels (browser navigation bar included) you had better make your stand and show them why you are worth more than just window shopping.

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Successful Website Design Criteria

What Do You Know About Your Clients and Prospects State of Mind?
When visitors land on your website, they have very little time to read what you say. They have a need for information or a product and don’t want to listen or read verbose descriptions and comments. You have about 8 seconds to engage them and get them to take action.

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What Makes a Website Design a Good One?

So, in summary, a good design is one that incorporates:
Impactful graphic elements
Bold colors
Large compelling imagery
Intuitive navigation
Good visual organization
A strong call to action

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