Your website is your most prominent marketing tool and your logo is a visual interpretation of your brand. It makes sense that your website is one of the most prominent places you’ll need to place your logo. But if you’re looking to have a website logo designed, there are some considerations you’ll want to keep in mind.
You’ll want your logo to look great not just on your website, but across all applications. At some point it will become a valuable asset for other marketing channels as well. It’s best to spend the time creating something that is easily transferable into other mediums. But first, let’s talk about its value on your primary marketing channel.
Why a Logo is So Important for Your Website
When you’re building a website for your business there are a lot of considerations to make. You may be tempted to gloss over a few things or take a few shortcuts. But a logo is a visual representation of your brand. Ideally, it’s something for your customers to remember after they do business with you. The website you build should definitely include one.
A good logo:
- Grabs attention
- Serves as the foundation for brand identity
- Is memorable
- Differentiates you from the competition
If you’re looking to design a logo for website use, here are some ideas to keep in mind.
5 Tips for Designing a Website Logo
Keep the Design Simple and Clean
You are trying to create a visual representation of your business that needs to be memorable. Think Nike, Apple, and McDonalds for example. The simplicity of these logos is part of what makes them memorable. Chances are those added details will just clutter things up.
Consider Other Uses
Even if you’re simply looking to create a website logo right now, you’ll want to create something that can eventually be used in other locations. It’s going to need to look good blown up or shrunk down small. Make sure it’s designed in a way that looks good on a T-shirt, in print materials, and on other digital platforms.
Use the Brand and Website Colors
The colors you choose for your logo will help it flow with your website and the rest of your marketing materials. It’s important to stick with brand and website colors so that it remains in harmony. Too many colors will quickly clutter up the look of your logo.
Use a High Quality File
You want to have a logo that can be used across multiple mediums, in multiple formats. The best way to do this is with a high-quality file.
Experiment With Different Types of Logos
You’ll need to find the logo that best expresses your brand style. For some businesses that might be a wordmark logo using the business name. For others some form of pictorial logo might fit better. Some combo of the two can work, too.
Hire Us for Logo Design
When it comes to website logo design, it’s important to keep these ground rules in mind so that you end up with the best logo possible. Our experienced team of professional designers understands what it takes to create a logo that distinguishes your brand. If you’d like to know more, contact us today!
