More directly, what are they searching for? Google Search Console lets customers know which search terms visitors are using to arrive on their website. By using the Queries report, found under the ‘Performance’ section of Search Console, companies are able to gain valuable insights into their customer’s needs and their website’s performance.
Having access to this valuable information can be a factor to effectively marketing your business products and services. Let’s explore a couple of commonly asked questions using Google Search Console:
- Is your website optimized for your best search terms?
- Does your website address the concerns expressed by your customers?
Is your website optimized for your best (and most profitable) terms?
By looking at our recent Queries report, you can see what customers used as search words or phrases, on Google, to help them arrive to our website. (As the sample report we ran for our company shows, our company name and our webmail interface are very popular searches for our customers).
One interesting thing we found is that some visitors are also searching for “Internet Marketing Solutions” and “Digital Marketing Campaigns”. Those are things that we address in our website content, and also services that we pride ourselves on.
Does your website answer your customers questions?
The Queries report can also be used to show the searches that resulted in the most impressions of your website in a customer’s search. In other words, the number of times a visitor had the option of clicking on your search result listing.
By seeing the terms that show a lot of impressions but only few clicks, we can understand where improvements can be made on our website content and page structure, which is how Google produces those listings.
There is a tremendous amount of information that can be pulled from Google Search Console. We’ve touched on a couple here to show you the power of the tool. To explore Google Search Console for yourself, visit https://search.google.com/search-console/about.
For help with Google Search Console and your overall digital marketing strategy, contact the VisionFriendly.com business development team. For starts, a brief complimentary brainstorming session can give you a glimpse of the wide variety of marketing tools available.