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Chef by Request Case Study | VisionFriendly.com | Website Redesign

Chef by Request

Website Design & Development


The previous website served as a portal for multiple user case scenarios; from perspective clients seeking event planning consultations, to service workers seeking employment applications. With these scenarios in mind, the main goal in the site design was to make it easier to navigate the constant content updates throughout the year, with a modern and elegant visual aesthetic.


Chef by Request was seeking to present their full line of services, locations, and employment opportunities in a more simplified process when visiting their website. This award winning catering service provides their own staff, full beverage service, rentals, and professional consultations. Whether viewing the site on desktop or mobile, all necessary information should be displayed as efficiently and elegantly as possible.

Goals & Strategy of Project

  • Full menus & all venues displayed across devices
  • Keeping applicants updated of new career opportunities with a simple submission process
  • Increase SEO ranking across dozens of landing pages
  • Fully responsive website layout


The final product to our client is a more handsome presentation of their services with a simplified navigation experience as their cutomers view multiple seasonal menus or directly apply for positions through the site. Also, the previously existing landing pages were enhanced with a modern redesign while still retaining their same high ranking SEO content.


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The number of site visitors increased by 955 in a single month

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The number of page views increased by 484 in a single month

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The length of sessions increased by 20 seconds in a single month

After researching many web design agencies all over the US, I spoke with VisionFriendly.com and immediately got the sense that they cared intensely about our business and the struggles it was having. [...] Now, 8 years later, we are still improving the site and seeing better conversions, more traffic, and lower cost per click in our advertising, thanks to the fact that the whole team is invested in our success.”

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Partnering with customers to achieve uncommon results

The digital marketing team at VisionFriendly.com has a unique approach to marketing…we listen.  You have tremendous insight into your customer base, and no one knows your company better than you do.  You input is critical to our marketing strategies, and we continually seek your input.

When we pair your business knowledge with our digital marketing experience and approach, the result is a powerful partnership that generates bottom line impact for your company.

Let’s talk more about your business.

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