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Fox River Assc Case Study | VisionFriendly.com | Website Redesign

Fox River Associates

Website Design & Development


A more professional digital presentation was needed to modernize Fox River Associates’ website and match their vast business expansion for over 20 years. The challenge lied however in creating a targeted marketing message consistently across the entire site.


Since 1990, Fox River Associates, LLC has engineered large release liner products for every type of pressure sensitive adhesive product application. The original website missed the mark in being capable of conveying their company’s growth and expansion of services due to a dated site design and SEO standards.

Goals & Strategy of Project

  • Modern design with simplified and effective layouts
  • Targeted marketing messages
  • User friendly front-end website development
  • Updated SEO standards put in place


The final result is a more professional presentation of the services and products available, to increase future sale opportunities. The vast improvement in SEO ranking through out the entire site assisted the growing sales team, to solidify Fox River Associates as leaders of alternate release liner supplying within their industry.


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Site visitors increased by 955 on average throughout the year

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Page views increased by 484 on average throughout the year

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New visitors increased by 793 on average throughout the year

After researching many web design agencies all over the US, I spoke with VisionFriendly and immediately got the sense that they cared intensely about our business and the struggles it was having. [...] Now, 8 years later, we are still improving the site and seeing better conversions, more traffic, and lower cost per click in our advertising, thanks to the fact that the whole team is invested in our success.”

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When we pair your business knowledge with our digital marketing experience and approach, the result is a powerful partnership that generates bottom line impact for your company.

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