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ITL Case Study | VisionFriendly.com | Website Redesign

ITL Chicago

Website Design & Development

ITL WEBSITE REDESIGN

ITL was in need of a modernized website that more accurately portrayed their specialty in Ecommerce pick and pack services. The marketing message throughout the site required an enhancement to better generate customer interest in the Chicago area. Additionally, the process of creating new pages for ITL employees was overly complicated for efficient company usage.

ITL Client Brief & Challenge

ITL was in need of a modernized website that more accurately portrayed their specialty in Ecommerce pick and pack services. The marketing message throughout the site required an enhancement to better generate customer interest in the Chicago area. Additionally, the process of creating new pages for ITL employees was overly complicated for efficient company usage.

Goals & Strategy of Project

  • Simplified admin experience for internal front-end updates
  • Copy and content revision for enhanced SEO
  • Custom imagery and marketing message to ITL’s target audience
  • Re-design the site to highlight ITL’s specialties with in the region

OUTCOME: ENHANCED SEO FUNCTIONALITY & DESIGN

The new site utilizes a full content management system, for a more user friendly experience to the ITL staff. The upgraded content structure and SEO writing provided a more enticing message to the site’s visitors, while simultaneously presenting the company in a polished and professional manner. The increased inquiries to ITL’s sales team proved the site re-design to be an immense success.

Photo of laptop showing ITL Chicago website

IMPROVED RESULTS

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Site visitors increased by 473 on average throughout the year

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Page views increased by 850 on average throughout the year

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New visitors increased by 476 on average throughout the year

After researching many web design agencies all over the US, I spoke with VisionFriendly.com and immediately got the sense that they cared intensely about our business and the struggles it was having. [...] Now, 8 years later, we are still improving the site and seeing better conversions, more traffic, and lower cost per click in our advertising, thanks to the fact that the whole team is invested in our success.”

- Todd R

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