ITL WEBSITE REDESIGN
ITL was in need of a modernized website that more accurately portrayed their specialty in Ecommerce pick and pack services. The marketing message throughout the site required an enhancement to better generate customer interest in the Chicago area. Additionally, the process of creating new pages for ITL employees was overly complicated for efficient company usage.
ITL Client Brief & Challenge
ITL was in need of a modernized website that more accurately portrayed their specialty in Ecommerce pick and pack services. The marketing message throughout the site required an enhancement to better generate customer interest in the Chicago area. Additionally, the process of creating new pages for ITL employees was overly complicated for efficient company usage.
Goals & Strategy of Project
- Simplified admin experience for internal front-end updates
- Copy and content revision for enhanced SEO
- Custom imagery and marketing message to ITL’s target audience
- Re-design the site to highlight ITL’s specialties with in the region
OUTCOME: ENHANCED SEO FUNCTIONALITY & DESIGN
The new site utilizes a full content management system, for a more user friendly experience to the ITL staff. The upgraded content structure and SEO writing provided a more enticing message to the site’s visitors, while simultaneously presenting the company in a polished and professional manner. The increased inquiries to ITL’s sales team proved the site re-design to be an immense success.
IMPROVED RESULTS
After researching many web design agencies all over the US, I spoke with VisionFriendly.com and immediately got the sense that they cared intensely about our business and the struggles it was having. [...] Now, 8 years later, we are still improving the site and seeing better conversions, more traffic, and lower cost per click in our advertising, thanks to the fact that the whole team is invested in our success.”
putting your plan
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Partnering with customers to achieve uncommon results
The digital marketing team at VisionFriendly.com has a unique approach to marketing…we listen. You have tremendous insight into your customer base, and no one knows your company better than you do. You input is critical to our marketing strategies, and we continually seek your input.
When we pair your business knowledge with our digital marketing experience and approach, the result is a powerful partnership that generates bottom line impact for your company.
Let’s talk more about your business.
