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Lift-it Case Study | VisionFriendly.com | Website Redesign


Website Design & Development


A more modern presentation with careful rework of the content architecture. The challenge being in redesigning the website without impacting their rankings for over 800 terms on Google.

Lift-it Client Brief & Challenge

Lift-it is a commercial provider of rigging and sling equipment whom also offer equipment handling training to their customers. Lift-it however was presenting their extensive product line-card and training expertise within a dated design that didn’t reflect the same feeling that the industry has towards their trusted products and professional staff.

Goals & Strategy of Project

  • Maintaining the present high-ranking SEO content
  • Updating the site’s extensive online purchasing options
  • Keeping customers updated with new products and promotions
  • Further engage Lift-it’s customers

Outcome: Customer Engagement for Years to Come

The final product to our client is a more professional presentation of their company with a simplified presentation of their extensive product lines and training competencies. We managed to improve their top ranking SEO content, to ensure Lift-it remains a leader of their industry for years to come. The true measure of our success was the 20% increase in traffic to the site within the first month of launching the redesigned website.


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The number of site visitors increased by 955 in a single month

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The number of page views increased by 484 in a single month

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The length of sessions increased by 20 seconds in a single month

After researching many web design agencies all over the US, I spoke with VisionFriendly.com and immediately got the sense that they cared intensely about our business and the struggles it was having. [...] Now, 8 years later, we are still improving the site and seeing better conversions, more traffic, and lower cost per click in our advertising, thanks to the fact that the whole team is invested in our success.”

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The digital marketing team at VisionFriendly.com has a unique approach to marketing…we listen.  You have tremendous insight into your customer base, and no one knows your company better than you do.  You input is critical to our marketing strategies, and we continually seek your input.

When we pair your business knowledge with our digital marketing experience and approach, the result is a powerful partnership that generates bottom line impact for your company.

Let’s talk more about your business.

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