You’re paying good money to keep your pay-per-click (PPC) campaign running. It can be frustrating to see people click on your ads and then fail to convert. Optimizing your PPC landing page to maximize conversions is the only way to ensure you see a return on your investment. Here are five tips for creating a PPC landing page that results in more conversions.
Eliminate Distractions on the Page
Converting should be the ONLY action your audience can take on your page. Your headlines should be enticing, and your copy short and to the point, leading users from one sentence to the next. The menus should be removed, and the calls to action (CTAs) should be prominently placed. The purpose of your page needs to be clear, and users need to be able to take action.
Make It Easy to Take Action
Your landing page should be as easy and convenient to use as possible for your audience. There are functionalities you can add that will improve the user experience. For example, a CTA that sticks with the user in the sidebar as they scroll makes it easier to take action when they’re ready.
Keep Consistency from the Ad to the Page
When your audience clicks on an ad, they’ll need reassurance that the content they are taken to is still relevant to them. You can accomplish this by including words and phrases from the ad within the content on the page.
Page Speed Trumps All
There’s nothing more frustrating as a customer than clicking on an ad and getting bogged down with a website that loads slowly. Visitors may drop at this point out of frustration.
Continue Testing
You don’t have to take our word for it, and you don’t have to follow best practices because someone or “an expert” said you should. You can test various versions to see what converts best.
It’s Time to Optimize Your PPC Landing Pages for Conversions
When your ads and your landing pages work well together, your PPC efforts should be resulting in new business. If this isn’t what is happening for you, it might be time to talk with an experienced PPC team about optimizing your PPC landing page for conversions. Call us today at (630) 553-0000 to find out more about how VisionFriendly.com can help your business grow through our PPC campaigns!
