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Small Business Website Design

Small Business Website Design


At our core, VisionFriendly.com was created for small business website design to get local businesses high-end websites at affordable prices. For over 20 years VisionFriendly.com has provided some of the best and award-winning small business website designs in the country. Let’s go over a few things that every website should have and what any successful business website must have.

For more information on a website design for your small business contact visionfriendly.com today at 630.553.0000 or fill out our easy to use contact form on this page.

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Website Design Essentials

When outlining a website design most businesses include key areas to highlight their services, products, and what makes them stand out from the crowd in a competitive market.

Home Page – General information about your small business and what you offer as well as important contact information. Photos, videos, or quoted testimonials.

Services or Products Page – if you have an e-commerce site, this is where the products would populate and users can click on an individual product to get more details or to add to a cart and order. If you are a service provider you can itemize your services for your small business and highlight which items go together best.

History/Journey Page – Commonly known as the ”About” page, here you can describe your company in detail from a cultural or evolutionary perspective to allow users to learn more about you before interacting with any of your staff.

Contact Page – nearly every website has a contact page outlining every way to get in touch including email, phone numbers, form submissions, email newsletter sign ups, social media profile icons, and live chat features. But remember for a new and growing small business website design you can incorporate any of these contact tactics onto any page. Search engines actually encourage multiple points of contact per page to accommodate any user’s preference.

Small Business Website Design Recommendations

Now that we’ve covered the essentials, here are a few things that can put you ahead of the competition. Only a small demographic of businesses participate in these tactics and those are the businesses that succeed over ones that do not.

Visibility – A small business website design can work for you driving business into your doors with a combination of SEO, Pay–Per–Click, Social media marketing, and email marketing. 1/3 of a business’s total revenue should be dedicated to go back into the company for marketing exclusively.

Engagement – Having a small business website designed professionally can look great but to get users engaging it must have a professional and inherent user experience. Optimizing the navigation and all of the interactive elements to load quickly and be understood without question makes a website more engaging.

Statistics – in order to have a successful small business website design, you need to know what’s happening on your website with your users. Adding tracking code for Google analytics as well as conversion codes for forms and orders or even button or photo interaction can give you invaluable information to curate your website for a better user experience. For every website that VisionFriendly.com produces we automatically install google analytics if it does not already have it.

Speed – One of the top factors a website can suffer from his speed. If your site is bloated with imagery or video and load slowly, no amount of beautiful design elements can save a sight from abandonment by users who are frustrated. An easy and important gauge is a mobile phone. How your website performs on a mobile device is how it is critiqued by search engines for placement in the search results. If your site is slow or does not function properly on a mobile device then it will not perform well on search engines competitively.

Get Started on your Small Business Website Design

We hope these essential website design elements and our get ahead recommendations help you get the website for your small business performing better. For more information on small business website design give us a call today at 630.553.0000 or fill out the easy-to-use form on this page and we will get back to you shortly.

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