Client Brief & Challenges
The amenities offered to seniors living at Benton House are widely known across 5 states; yet their inefficient website organization and functionality, as well as dated visual design, was preventing Benton House from more rapidly increasing their number of guests across their many locations. A more unique and informative site would encourage potential customers to inquire about available living spaces.
Goals & Strategy of Project
- Redesign a more visually enticing and unique brand
- Improve the sitemap and SEO rankings
- Add email campaigns to connect to the community more quickly
- Better emphasize the tennants experence
Stronger Web Presence & Digital Marketing
The final website provides a more accurate depiction of the living programs available to residents of Benton House. With such a large range of living arrangements available, the site is able to visually provide the same level of care in the details. The simplified navigation of the site will provide a more pleasant experience for Benton’s staff and residents alike.