Benton House

Website Design & Development

Benton House Logo

Website Design & Development

After researching many web design agencies, I spoke with VisionFriendly and immediately got the sense that they cared intensely about our business and the struggles it was having. Now, 8 years later, we are still seeing better conversions, more traffic, and lower cost per click in our advertising.

-Todd R.
Benton House website viewed on Desktop laptop tablet and phone

The Challenge

Client Brief & Challenges

The amenities offered to seniors living at Benton House are widely known across 5 states; yet their inefficient website organization and functionality, as well as dated visual design, was preventing Benton House from more rapidly increasing their number of guests across their many locations. A more unique and informative site would encourage potential customers to inquire about available living spaces.

The Goal

Goals & Strategy of Project

  • Redesign a more visually enticing and unique brand
  • Improve the sitemap and SEO rankings
  • Add email campaigns to connect to the community more quickly
  • Better emphasize the tennants experence
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The number of site visitors increased by 6,072 in a single month
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The number of page views increased by 33,139 in a single month
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The number of new visitors increased by 4,827 in a single month

The Results

Stronger Web Presence & Digital Marketing

The final website provides a more accurate depiction of the living programs available to residents of Benton House. With such a large range of living arrangements available, the site is able to visually provide the same level of care in the details. The simplified navigation of the site will provide a more pleasant experience for Benton’s staff and residents alike.

More Of Our Work

Websites that stand out from the crowd

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