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Website Design & Development
After some research regarding SEO, and listening to your input, we were able to find the best options for us. We now dominate the results for our suburbs and smaller cities.
Mike A. - Principal Senior Living Group
The Challenge
Client Brief & Challenges
The amenities offered to seniors living at Benton House are widely known across 5 states; yet their inefficient website organization and functionality, as well as dated visual design, was preventing Benton House from more rapidly increasing their number of guests across their many locations. A more unique and informative site would encourage potential customers to inquire about available living spaces.
The Goal
Goals & Strategy of Project
- Redesign a more visually enticing and unique brand
- Improve the sitemap and SEO rankings
- Add email campaigns to connect to the community more quickly
- Better emphasize the tennants experence
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The number of site visitors increased by 25% year-over-year
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The number of page views increased by 65,895 year-over-year
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The number of new visitors increased by 41,278 year-over-year
The Results
Stronger Web Presence & Digital Marketing
The final website provides a more accurate depiction of the living programs available to residents of Benton House. With such a large range of living arrangements available, the site is able to visually provide the same level of care in the details. The simplified navigation of the site will provide a more pleasant experience for Benton’s staff and residents alike.
