If you’ve made the decision to hire an SEO agency, you already likely have a good idea of what that increased visibility can help you accomplish. The benefits from this type of service are likely already known. But you’ll need to know how the process works, and what to expect from your agency. Every business’s
When you think about branding, marketing, and brand marketing, it’s easy to get confused. All those terms sound somewhat similar or downright interchangeable. We can clarify what each of these terms means, and what’s involved in creating the ideal brand marketing strategy for your business. First, let’s clarify the overlap between these terms, so that
No one wants to use guesswork to accomplish important business objectives. The idea of closing your eyes and running your finger across a list to determine your next course of action sounds unnecessarily risky if not downright unsustainable. Google Analytics saves us from having to market our businesses this way. But change is coming on
Your website is your most prominent marketing tool and your logo is a visual interpretation of your brand. It makes sense that your website is one of the most prominent places you’ll need to place your logo. But if you’re looking to have a website logo designed, there are some considerations you’ll want to keep
Great website design should engage the visitor so that they can efficiently access the information they’re looking for. When this is done properly it can increase conversions, and build trust amongst your customer base. A lot of factors go into creating a positive user experience while on your site. Concentrating on the aspects of great
When you think about branding, marketing, and brand marketing, it’s easy to get confused. All those terms sound somewhat similar or downright interchangeable. We can clarify what each of these terms means, and what’s involved in creating the ideal brand marketing strategy for your business. First, let’s clarify the overlap between these terms, so that
Above all else, your audience needs to feel safe entering their payment information or any other sensitive data into your website. SSL certificates become a visual symbol for that safety. While the technology itself gets quite complex, the purpose is simple: to protect the end user and their personal data. SSL stands for secure sockets
Whether you’re just establishing your business, or looking to recharge your marketing, you may be tempted to try buying email lists. Let’s just be direct and say it: this is a colossally bad idea for several reasons. There is zero upside. It’s a short-sighted strategy that can become costly in the end. We all want
If you’ve made the decision to hire an SEO agency, you already likely have a good idea of what that increased visibility can help you accomplish. The benefits from this type of service are likely already known. But you’ll need to know how the process works, and what to expect from your agency. Every business’s
As businesses look to build a new website or undergo a redesign, they may not yet be accustomed to the process and everything it entails. VisionFriendly.com has been in the website business since 1998. In that time we’ve learned how to make the website design process as efficient as possible so our clients can more
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