Author: Visionfriendly.com

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VisionFriendly.com is a Chicago digital marketing agency with over 25 years of experience helping clients nationwide. We have an in-house team of marketers and creatives ready to improve your business’s marketing operations.

Posts By This Author:

How A/B Testing Can Lead to More Conversions and More Business

Marketing isn’t always an exact science. There may be two or more methods to approach any given problem. Each method – each way of doing things –  may have valid points. Let’s say, for example, that you want to test a form that contains eight required fields and a form that requires three. You don’t

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How to Use Content Marketing to Grow Your Business

Content marketing is essentially producing, publishing, and distributing content that will help you strengthen relationships, sell more, and grow your business. Once you have your target market identified and a content plan in place, it helps to experiment and determine what types of content best resonate with your audience. It’s a more cost-effective way to

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5 Tips for Optimizing Your PPC Landing Page for Conversions

You’re paying good money to keep your pay-per-click (PPC) campaign running. It can be frustrating to see people click on your ads and then fail to convert. Optimizing your PPC landing page to maximize conversions is the only way to ensure you see a return on your investment. Here are five tips for creating a

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The Pros and Cons of Minimalist Website Design

Minimalist website design has grown in popularity over recent years. The idea behind the trend is to strip away the unnecessary elements from a design and create something more simple and pleasing to the eye. You’re left with a website that is clean, simple, and uncluttered, with an emphasis placed on white space.  While there

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Tips for Improving Website Navigation

Your website navigation is critical when it comes to increasing sales and conversions. It’s a way to decrease the bounce rate and ensure visitors can find what they want when they want it. A good rule of thumb is that a visitor should be able to get around your website and find exactly what they’re

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How We’re Using AI In Content Writing

AI-generated content has been a big topic in marketing over much of 2023. While there have been some tremendous advancements in capability, at VisionFriendly.com, we’re confident human professionals will remain a significant part of the marketing and copywriting processes. These platforms serve as tools that help create better content more efficiently. They’re not meant to

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Creating SMART Marketing Goals to Grow Your Business

Improving your digital marketing begins with better planning, which means having specific, targeted goals that drive action. It’s easy to say, “We want more sales” or “We want more website traffic.” But these types of broad statements are only beneficial if you can turn them into actionable goals that drive your business forward. SMART marketing

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Finding the Digital Marketing Tools You Need to Grow Your Business

Growth is understandably a common goal for most businesses. As a digital marketing agency, most of our clients share this desire. The challenge is to know which online tools are available and use them in the right circumstances.  Think about it in terms of bringing your car to the auto mechanic. When your car isn’t

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How Data-Driven Marketing With GA4 Supports Sales

Data-driven marketing decisions allow businesses to thrive in a competitive environment and create growth opportunities. As companies uncover vast amounts of consumer data, they gain new insights into behaviors and preferences that can drive sales. With Google Analytics and the right data-driven approach, businesses can increase their online sales levels while improving customer satisfaction. Let’s

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Everything You Need to Know About AI-Generated Content

More AI writing tools are on the market every day, and they are producing increasingly readable content. This new wave of content platforms began with the recent release of ChatGPT by Open AI. While AI-generated content is becoming more powerful, it is not meant to be the final publishable draft. Some of the most recent

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