VisionFriendly.com Creative Director Kyle Lisson recently visited the California-based headquarters of our client Lift-It, a manufacturer of lifting slings for the military, SpaceX, and other high-end customers. We’ve provided Lift-It with premiere website and graphic design services for 12 years, and recently completed the third website redesign in that period. Kyle worked with the father-son
Website Optimization Can Improve Your Advertising Investments Whether it’s print or digital, much of today’s advertising is designed around attracting customers to your website. This makes sense, given that it’s your marketing home base, designed to fit all of the information regarding your business in one convenient location. When new customers arrive, user experience is
The Importance of ADA Compliance; ADA and SEO: How Following One Helps the Other When you look at what’s involved in making your website compliant with the Americans with Disabilities Act (ADA), and improving SEO, there is a pretty consistent overlap between the two. ADA compliance and SEO best practices have a lot in common.
Marketing technology changes quickly. For businesses, it feels that if you don’t pay attention to industry changes, you can find yourself lost knowing how to stay in front of your customers and how to best attract new ones. Here is a list of digital marketing efforts that you should be aware of in 2023. 5
Naperville, Illinois (July 5, 2022) – VisionFriendly.com is excited to announce Rachel Ragsdale, previous VisionFriendly.com Chief Financial Officer and Brad Ragsdale, VisionFriendly.com Creative Director, are the new owners of the website design, development, and digital marketing service company. The husband and wife team is made up of Rachel Ragsdale’s 16+ years of accounting and operations
Sending emails to customers and prospects for customer communication and cross-promoting has proven to be one of the most effective methods of marketing. According to a study done by Mckinsey & Company, Email Marketing is up to 40 times more effective than social media. The same study showed that the purchasing rate is 3 times faster, too.
Let’s talk about your website design. When you look at your company website, you might say that it looks fine, right? It has everything it needs to show and communicate… right? But, is it really doing what it’s supposed to be doing?
Having an online store is great! You can reach audiences that otherwise would be difficult, or impossible, to reach. The internet has given us the tools and power to communicate faster and much more efficiently than ever before. But that ease of access can be a double-edged sword. Your customers and prospects can view your products at any time, so they information has to be accurate.
*** CRITICAL UPDATE ***
So…they started early. We have learned that the Google Page Experience algorithm update has begun to rollout, and websites and rankings are beginning to see impact. The rollout is happening intermittently, and will be complete by May of this year. The speed of your website matters now more than ever. To have our team review your website performance, give us a call at 630.553.0000.
While 2020 was a doozy for most businesses in general GLOBALLY… 2021 is going to prove to be just as much a Pandora’s box when it comes to search engine changes that Google is rolling out. Being proactive and flexible is the only way to have a chance in 2021 and beyond. Something everyone quickly had to learn in 2020. We just have to apply it to our websites too.
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