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Digital Marketing

Why is Email Marketing to Customers so effective?

Why is Email Marketing to Customers so Effective?

Sending emails to customers and prospects for customer communication and cross-promoting has proven to be one of the most effective methods of marketing. According to a study done by Mckinsey & Company, Email Marketing is up to 40 times more effective than social media. The same study showed that the purchasing rate is 3 times faster, too.

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It’s here… Google’s next algorithm update rollout has begun!

*** CRITICAL UPDATE ***

So…they started early.  We have learned that the Google Page Experience algorithm update has begun to rollout, and websites and rankings are beginning to see impact.  The rollout is happening intermittently, and will be complete by May of this year.  The speed of your website matters now more than ever.  To have our team review your website performance, give us a call at 630.553.0000.

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Holiday Marketing Checklist (COVID Edition)

Get ready to drive better results this Holiday season!

This Holiday Season is likely to be much different than years past.  Online activity has grown even more popular since the COVID-19 pandemic, and people are buying more and more products online.

That can be really good news, if you are prepared to capture that opportunity. 

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The Four Stages of a Company Website. Where Do You Rank?

After 20 years in the website design business, we’ve seen it all. By the looks of some website designs that we’ve come across, we can almost determine the designer’s skill level and the approximate length of time the company has been in business.

By reviewing some business websites, it’s easy to place them in a predefined website design phase. At VisionFriendly.com, we call these ‘The Four Stages of a Company Website’.

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Social Media Icons with Checkbox in front

Are You Suffering From “Checking The Box Syndrome”?

Are you not seeing the benefit of your social media marketing efforts?

Are you posting content with an overall guiding strategy, or are you simply “Checking the Box” and getting your name out there?

In some cases, when clients come to us for social media management help, we quickly find out why and how they got to a point of desperation.

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Using Credit Card to purchase items online

How to Optimize Your Website to Generate More Leads

So, you got a customer to your website.  They either found you on Google, clicked on one of your social media ads or email newsletters, but you’ve got them.  They are learning about your products and services.  But, are they making purchases? 

You may now be asking, ‘Why aren’t more people buying?’ or, ‘Why haven’t I seen a lead in weeks?’

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Outdated website on laptop

3 Signs That Say You Have Outgrown Your Website Design

We all know that every business should have a website… because we all know that when consumers have an interest in a specific product or service, they’ll most likely jump over to the good ole’ “Interwebs” to search for it… right? So, businesses need to be ready to give those consumers (those potential customers) what they’re searching for on their websites, right? I mean, at least enough info that tells them they’re on the right path to getting what they’re searching for… right?

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How to Leverage Social Media for Brand Exposure

Are you using Social Media as a way to strategically broadcast and expand your brand?

Many of your competitors are posting on Social Media just because they think they are supposed to. Applying meaningful strategies to your social media pages will help you gain an upper hand.

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