Sending emails to customers and prospects for customer communication and cross-promoting has proven to be one of the most effective methods of marketing. According to a study done by Mckinsey & Company, Email Marketing is up to 40 times more effective than social media. The same study showed that the purchasing rate is 3 times faster, too.
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*** CRITICAL UPDATE ***
So…they started early. We have learned that the Google Page Experience algorithm update has begun to rollout, and websites and rankings are beginning to see impact. The rollout is happening intermittently, and will be complete by May of this year. The speed of your website matters now more than ever. To have our team review your website performance, give us a call at 630.553.0000.
Get ready to drive better results this Holiday season!
This Holiday Season is likely to be much different than years past. Online activity has grown even more popular since the COVID-19 pandemic, and people are buying more and more products online.
That can be really good news, if you are prepared to capture that opportunity.
After 20 years in the website design business, we’ve seen it all. By the looks of some website designs that we’ve come across, we can almost determine the designer’s skill level and the approximate length of time the company has been in business.
By reviewing some business websites, it’s easy to place them in a predefined website design phase. At VisionFriendly.com, we call these ‘The Four Stages of a Company Website’.
Are you not seeing the benefit of your social media marketing efforts?
Are you posting content with an overall guiding strategy, or are you simply “Checking the Box” and getting your name out there?
In some cases, when clients come to us for social media management help, we quickly find out why and how they got to a point of desperation.
So, you got a customer to your website. They either found you on Google, clicked on one of your social media ads or email newsletters, but you’ve got them. They are learning about your products and services. But, are they making purchases?
You may now be asking, ‘Why aren’t more people buying?’ or, ‘Why haven’t I seen a lead in weeks?’
Digital Marketing is a powerful way to generate new leads and maintain contact with your best customers. With the myriad of options, we are often asked to create comprehensive strategies for clients to take advantage of these tools.
We all know that every business should have a website… because we all know that when consumers have an interest in a specific product or service, they’ll most likely jump over to the good ole’ “Interwebs” to search for it… right? So, businesses need to be ready to give those consumers (those potential customers) what they’re searching for on their websites, right? I mean, at least enough info that tells them they’re on the right path to getting what they’re searching for… right?
More directly, what are they searching for? Google Search Console lets customers know which search terms visitors are using to arrive on their website. By using the Queries report, found under the ‘Performance’ section of Search Console, companies are able to gain valuable insights into their customer’s needs and their website’s performance.
Are you using Social Media as a way to strategically broadcast and expand your brand?
Many of your competitors are posting on Social Media just because they think they are supposed to. Applying meaningful strategies to your social media pages will help you gain an upper hand.